Wednesday, September 26, 2012

The "Employee Turnover" indicator


One of the indicators of finance and economic health of media firm is “Employee Turnover” which may not be applicable today. Today, people who can write sentences and use a digital camera could be reporters. Some media operators tend to hire young people because they are cheaper and more obedient. The characteristics of an accomplished reporter may be different today. A senior journalist might not be as important to a media firm because readers don’t care or unable to discriminate between good and bad news. Besides, due to the emphasis of the visual effect in new media, many audiences choose a media only by the visual cues, such as a beautiful face. Therefore, young people could be more successful than senior employees. That is why this indicator could be inaccurate for a lot of media operators today.

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