Traditional media, especially print media, has been suffered from the challenge of new media more than ten years, however, just like the examples in the “Disruptive Technologies: Catching the Wave”, the more successful companies and more experienced managers could be more difficult to learn the disruptive technologies and would lose their predominance inevitably in the end. Although print media recognized that they had to accomodate to the communication technologies, and must take some measures, however, most of the executors were the same people who had been well trained to be professionals in print media and very proud of being newspapermen, therefore most of the “digitalization” of print media merely put the news from paper to internet.
Before the bursted of internet bubble in 2000, I had been worked in a new internet media, most of the managerial level, including the CEO and chief editor were very senior newspapermen from a well-known print media in Taiwan. The supreme rule of this new internet media was to create a newspaper-like media in the internet, because the target audience of this new media still focused on the newspaper readers, so we had the masthead, dateline and nameplate in the internet media. Lacking of the sense and intention to understand the new media technologies might explain why most of the leading internet media are not the traditional media.
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