Monday, October 1, 2012

Online Advertising

Current Advertising Trends

http://www.mediapost.com/publications/article/182818/print-ad-spend-lags-other-media.html

http://www.groupm.com/pressandnews/details/821

Why the gap between time spent on the Internet and online advertising revenue?

Because
1. advertisers are lagging behind,
2. we haven't found the best online ad design,
Or because the Internet maximizes our choices -- yet when people are given such choices, they choose to avoid ads!
(http://www.ftchinese.com/story/001044928)

TV Networks File Legal Claims Saying Skipping Commercials Is Copyright Infringement 

http://www.techdirt.com/articles/20120525/04185919074/tv-networks-file-legal-claims-saying-skipping-commercials-is-copyright-infringement.shtml





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