Monday, November 5, 2012

Making Use of Secondary Data

Pew Research Center for the People and the Press -- Biennial Media Consumption 2004, 2006, 2008, 2010
http://people-press.org/dataarchive/

Pew Internet and American Life Project
http://www.pewinternet.org/datasets.asp

ABC -- Newspaper/Magazine Print Circulation Data (click on eCirc)
http://www.accessabc.com/products/freereports.htm

Newspaper Next 2.0 -- Advertising Spending Data
1. Market Selector
2. Online Spending Analysis
3. 2007 Online Spending Per DMA
4. Future Tools (one for each quintile)
5. WebAudits (one for each quintile)
(No longer online -- data are available on a CD.
Background information is here: http://www.naafoundation.org/Research/Newspaper-Next.aspx )

ABC's Audience-FAX online database (registration required):
Data on newspapers' average circulation, average print and online readership, total combined audience, and total unique Web site users as well as a variety of print demographic information for both national and local newspapers.
http://abcas3.accessabc.com/scarborough/login.aspx

ABC's Audience-FAX* eTrends Tool (registration required):
The tool is designed to allow users to create trending reports by reporting period on newspaper's average circulation, average print and online readership, total combined audience, and total unique Web site users.
http://abcas3.accessabc.com/audience-fax/default.aspx

Newspaper Association of America -- Trends and Numbers: Newspaper Web sites (Reach by DMA)
(Click on menu items on the top and on the left for more stuff)
http://www.naa.org/Trends-and-Numbers.aspx


Scarborough -- Free Reports (Select "Newspaper" or "Internet" from the jump menu)

http://www.scarborough.com/freeStudies.php


Some example reports:

The 2008 Scarborough Newspaper Audience Ratings Report (Combined audience numbers for newspapers in DMAs)

Audience Aggregation and Audience-Based Selling: A New Approach to Growing Audience and Advertising

20 Free Social Media Monitoring Tools
http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/

Quantifying Twitter activity
http://tweetstats.com

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