A model for online retailing/entertainment industries: Amazon, iTunes, YouTube, and Netflix.
Unlimited shelf space: From "hits vs. misses" to seemingly unlimited choices
The death of distance: Easier to get a critical mass in a much larger geographic market
Tools for content access: Search, algorithm-based recommendations, user reviews
Controversy:
Does the availability of options and navigation tools shift consumption from the head to the tail?
Some argue that the greater choice, navigability, and searchabilty will actually strengthen the hits relative to the niche products!
Empirical evidence:
http://www.youtube.com/charts/videos_views?gl=US&t=a
http://www.youku.com/v_showlist/t2c0g0d4.html
Therefore, it is NOT any easier to be a niche content producer financially than it was in the old media environment.
Three business models for online music in practice:
http://mediadecoder.blogs.nytimes.com/2012/08/24/pandora-and-spotify-rake-in-the-money-and-then-send-it-off-in-royalties/
Who Really Profits from Your iTunes Downloads? http://www.investinganswers.com/personal-finance/rich-famous/who-really-profits-your-itunes-downloads-3818
Implications of audience segmentation for ad-supported media
Unlimited shelf space: From "hits vs. misses" to seemingly unlimited choices
The death of distance: Easier to get a critical mass in a much larger geographic market
Tools for content access: Search, algorithm-based recommendations, user reviews
Controversy:
Does the availability of options and navigation tools shift consumption from the head to the tail?
Some argue that the greater choice, navigability, and searchabilty will actually strengthen the hits relative to the niche products!
Empirical evidence:
http://www.youtube.com/charts/videos_views?gl=US&t=a
http://www.youku.com/v_showlist/t2c0g0d4.html
Therefore, it is NOT any easier to be a niche content producer financially than it was in the old media environment.
Three business models for online music in practice:
- iTunes
- Pandora
- Spotify
http://mediadecoder.blogs.nytimes.com/2012/08/24/pandora-and-spotify-rake-in-the-money-and-then-send-it-off-in-royalties/
Who Really Profits from Your iTunes Downloads? http://www.investinganswers.com/personal-finance/rich-famous/who-really-profits-your-itunes-downloads-3818
Implications of audience segmentation for ad-supported media
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